Right for building it. A different question from running it.
What it is
A web design agency takes on a project: research, design, build, launch. Ongoing work afterwards is generally a separate retainer, an hourly arrangement, or nothing at all.
What it is good at
- Design and brand work, which is a craft and a genuinely hard one.
- Strategy, research and information architecture at the start of a project.
- Building something bespoke that fits a business nobody else has.
- Concentrated attention. During a project you have a team thinking about your site full time.
What it leaves with you
- The other 355 days. A project ends, and the obligations do not.
- Ongoing accessibility. A site that launched conformant drifts with every page published afterwards.
- An hourly relationship for small changes, which is what makes people stop asking for them.
- Continuity risk. The people who built it move on, and the knowledge goes with them.
Side by side
| Question | A web design agency | WebSpark |
|---|---|---|
| Design and rebrand | Yes, their core work | No |
| Ongoing operations | A separate retainer, if offered | The entire product |
| Small content changes | Usually billed hourly | Included |
| Accessibility after launch | Rarely scoped | Continuous, evidenced |
| Monthly evidence | No | Yes |
| If the team changes | Knowledge leaves with them | The platform holds it |
Which to choose
Choose A web design agency when
- You need a redesign, a rebrand, or a new site built. This is the work agencies are for, and we are not a substitute for it.
- The project is genuinely bespoke and needs sustained design thinking.
Choose WebSpark when
- The site exists and the problem is that nobody is running it.
- You want small changes to be free and quick rather than quoted.
- You need the compliance and evidence layer an agency retainer rarely covers.
What switching costs
Often none in the sense that matters: many businesses keep their agency for design work and move operations to us. Where a site was built bespoke, the migration cost depends on how much of it is content and how much is custom behavior, and that assessment is worth doing before committing.
Sources
- Developing an accessibility statementW3C Web Accessibility Initiative
Every statement about another company is taken from its own public material and carries the date it was last reviewed. Products change. If something here has gone out of date, tell us and we will correct it.