The obligation does not get smaller per location
A business with forty location pages has forty pages that must be accessible, forty sets of details that must be accurate, and forty opportunities for a stale phone number to become a complaint. Nothing here is conceptually hard. It is the volume that defeats people.
Why people arrive here
Usually a discovery that details are wrong across dozens of pages at once, or a demand letter naming a template rather than a page, because a barrier in a template is a barrier on every location that uses it.
What bites hardest
These are the same obligations every business website carries. In this sector they are the ones that produce letters first.
ADA web accessibility
Title III of the Americans with Disabilities Act requires places of public accommodation to be accessible to people with disabilities. The Department of Justice takes the position that this reaches the websites of businesses open to the public, and has published guidance saying so.
WCAG 2.2 AA
The Web Content Accessibility Guidelines are a technical standard published by the W3C describing how to make web content usable by people with disabilities. Version 2.2 is current, and Level AA is the conformance level regulators, procurement teams and courts generally treat as the target.
CCPA and CPRA
California privacy law gives consumers rights over personal information a business collects about them, and imposes duties on businesses that meet one of three thresholds. It is enforced by the California Privacy Protection Agency and the Attorney General.
Sector rules to watch
These reach this sector specifically and have no page in the library yet. Each one is a question for a lawyer who knows your business.
- Only claim the locations you have
A page for an area you serve without premises must not present itself as a place of business, and structured data saying otherwise is a misrepresentation as well as a search guideline violation. At scale this is the mistake a template makes on every page at once.
What WebSpark does
- Location details are content records rather than page copy, so a changed phone number changes everywhere it appears at once.
- A template is tested once and inherited everywhere, which is the only way accessibility at this page count is affordable.
- Structured data is emitted from the record, and a location without a physical address cannot emit a local business listing.
- Every page tested against WCAG 2.2 AA before it publishes, with a dated record of what was found.
- Consent that matches the region a visitor is in, with nothing third-party loading before a grant.
- Data requests logged with their arrival date and tracked against the statutory deadline.
- A monthly operations record you can hand to a customer, an insurer or a funder.
What stays yours
- Keeping the underlying details current. We make one change propagate; somebody still has to know the branch moved.
- Your listings on third-party directories, which are separate from the website.
WebSpark describes obligations and evidences what a site does. It does not provide legal advice, and this page is not a substitute for a lawyer who knows your business and your state.